Long story, short — I'm considering converting the tools our team uses internally to target high-value, in-demand product opportunities for HubSpot apps into a public product.
The product will cost around $350 and help software entrepreneurs remove the guesswork for creating high-value products that can sell themselves. If this sounds interesting sign up below to be notified if this products moves ahead as planned.
Read on, to learn what it will afford and why I think it's a crazy smart steal for the right people and teams.
If you're not familiar, HubSpot is a premium-priced platform that serves customers who have valuable, recurring, critical business problems — marketing and sales teams. Their marketplace of apps offers the perfect mix of ingredients for independent publishers to sell valuable software without massive marketing efforts -
The data shows — well-executed, simple products are earning $280k+ per year. See the full numbers.
Building in and for the right market changes everything. Whether you’d like help or not, don’t sleep on HubSpot. It’s an absolute treasure trove right now for builders.
Despite HubSpot’s massive potential, knowing where to bet limited time and resources isn’t clear or easy.
Since 2021, we've been diving into HubSpot’s market and customer data to uncover the factors that drive its most successful products. This has led to creating a live and full view of hidden marketplace dynamics and customer needs.
Using this data, we’ve created tools and methods to see across individual products and categories to uncover the customer needs that are most valuable, in-demand, and ripe for innovation. This work pinpoints the highest-value product opportunities and identifies how we can compete most effectively.
Every product opportunity identified uncovers -
For us, this has been a game changer.
So, if this data and tools are so amazing why are we considering making it available to others? Fair question. It boils down to 3 reasons -
Current, Top 10 opportunities for new product offerings across HubSpot’s marketplace, highly suited for solo entrepreneurs and small teams.
These opportunities connect the dots across a vast quantity of live market and customer data to reveal high-value, high-demand customer needs and gaps.
These are not specific product ideas — but clearly defined veins of value in the marketplace with the insights needed to create multiple products that can compete successfully.
Each opportunity provides a clear view across products and categories to the underlying Jobs-To-Be-Done that need solving and customers’ preferences. Each opportunity details the competitive terrain, providing strategic intelligence for new offerings. Each opportunity is able to yield a broad range of valuable products.
At launch, the top 10 opportunities will be based on the latest data. If you need on-going competitive intelligence, we'll also have an option to subscribe at a significant discount for monthly reports and data.
In addition to receiving our Top 10 opportunities you’ll gain full access to our exclusive and comprehensive database on HubSpot’s Marketplace.
Using our tooling or your own analytics software, you’ll be able to uncover custom insights into market demand, customer needs, and competitive landscapes.
Structured tools and models to help you explore HubSpot's App Marketplace and product data in a manner not possible elsewhere.
Dynamically filter, segment and analyze data across products, categories, pricing, and more to uncover hidden needs and identify the gaps your product could fill.
Building a product isn't really the issue – especially now.
As independent publishers ourselves, we can’t afford to bet on products that require massive amounts of marketing or customers to be successful. We have to build high-value products that can largely sell themselves.
Leveraging real-world market analysis - plus standard, smart customer-driven product work – is what's allowed us to break the cycle of building and launching things no one wants.
We're finishing up the work to make this product available soon, provided there's enough interest.
It'll sell for about $350 and provide the actionable insights, complete data, and analytic tools to create high-value products in HubSpot's ecosystem. More details will be available in advance of its sale with full specifics on what's included.
Interested? Sign up below to be notified (or send me a direct message) - I'll only contact you about this product, no spam.
I'm a software builder who's helped bring to life a wide broad of products over a 25 year career as a product designer, product leader and founder.
In the past 5 years, my journey has pivoted towards creating high-leverage products and businesses as a solo entrepreneur and with a small team. The challenge, as always, has been knowing which ideas are worth the investment of limited time and resources.
Thankfully, I'm also an avid data and AI nerd who's been diving deep into researching HubSpot's App ecosystem with a team of smart friends. Through extensive exploration and a fair share of trial and error, we've crafted a reliable suite of tools and strategies that turn live market and customer data into actionable insights to intelligently guide the development of new competitive products.
The stream of product ideas discovered in this work are immense. Making them available to fellow entrepreneurs not only helps an independent community we love but also generates far more value than we could ever achieve alone.