Design professional with 20+ years of experience across marketing, web, and digital products. Leads design efforts with a clear grasp on both the strategic and tactical. User experience expert with sharp business intelligence that aligns user needs and business concerns. A mentor and strong communicator who brings organization and clarity to the complex. Measures and moves the levers that affect a product’s actual delivered value.
Creative Team Leadership & Development · Product Strategy · User Experience Design · Interaction & UI Design · Scoping & Priority · User Research & Personas · User Testing · Content Strategy · Prototyping · Modular Design · Technical Liaison
Alere Health, Experticity, 1-800 Contacts, Endurance International Group, MOJO Marketplace, CR England, Bard Medical, Northwest Research, LDS Church, Leo Technologies, University of Utah, Park City Ski Area, KÄSTLE Skis, US Ski Team, Sundance Film Festival
Product Design Lead & Co-Founder
FORM is a product design consultancy serving clients nationally. I direct design efforts, working closely with the C-level suite and internal teams. Resulting in products that align the needs of customers, users, and the goals of the business.
Product Design Lead & UX Practice Director
Software Technology Group (STG) is a software development and consulting firm, serving multinational clients. As their product design lead, I directed specific client projects, mentored and managed STG’s design team, and supported sales efforts.
Principal Designer & Owner
Farr Design Group served clients across a range of industries in digital marketing and web application design. I provided product strategy, user experience design, and user research for both business and consumer products.
Patillo + Associates was a graphic design firm that served clients nationally, many within the tourism and ski industries. I provided visual design and production, for clients including The Sundance Film Festival, Park City Ski Area, KÄSTLE Skis, and the US Ski Team.
“Supporting a Value-Led Product Design Process”
Presentation and slides at ValueLedDesign.com.